Rado

Founded in 1917 in Legnau, Switzerland (and originally begun as Schlup & Co.), Rado has always been a cutting-edge Avant-Garde brand. It began using the Rado name in 1957, and over the years, the brand has experimented with many different materials for its watches. Rado was the first to introduce a “scratch-proof”  watch, the DiaStar 1, in 1962 that took the world by storm.  In the ensuing decades, it introduced colored versions of the DiaStar, and by the mid-1980s became the first watch brand to create high-tech ceramic bracelet watches.  Since then, the “master of materials” has regularly surprised and delighted watch lovers with sophisticated metals, bold colors, and contemporary aesthetics.