TAG Heuer
Originally founded by Edouard Heuer in 1860, TAG Heuer today has grown to be one of the largest affordable Swiss watch brands. It gained international acclaim in the mid-20th century for its auto-inspired collections, such as the Autavia chronograph and later, the Carrera, the brainchild of Jack Heuer. Today, owned by the LVMH Group, TAG Heuer’s most beloved collections include these two, as well as the famed TV-screen, shaped Monaco, the Formula 1, Aquaracer, and Link lines. It also has one of the most cutting-edge Connected watch collections.
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